{"id":1979,"date":"2022-11-15T15:36:14","date_gmt":"2022-11-15T10:06:14","guid":{"rendered":"https:\/\/www.wise.live\/blog\/?p=1979"},"modified":"2022-11-15T15:36:14","modified_gmt":"2022-11-15T10:06:14","slug":"sell-courses-strategy","status":"publish","type":"post","link":"https:\/\/www.wise.live\/blog\/sell-courses-strategy\/","title":{"rendered":"A New Strategy to Sell Courses (With Examples)"},"content":{"rendered":"

In the year of our recession, 2022, the processes you use to sell courses will have to change. So, we\u2019re bringing you a guided tour of what works currently and how you can leverage these points to sell your courses.\u00a0<\/span><\/p>\n

The New Strategy<\/span><\/h2>\n

\"A<\/p>\n

Every marketer tells you that you need to have something unique to sell. Too often, for content creators, this means endless pontificating about what to sell and where to sell it. So, let\u2019s start simply.\u00a0<\/span><\/p>\n

Which Course to Sell?<\/span><\/h3>\n

The <\/span>most in-demand courses 2022 <\/b>globally, as listed by UpGrad, are:<\/span><\/p>\n

    \n
  1. Data Science<\/span><\/li>\n
  2. AI and ML<\/span><\/li>\n
  3. Big Data<\/span><\/li>\n
  4. Business Intelligence<\/span><\/li>\n
  5. Cloud Computing<\/span><\/li>\n<\/ol>\n

    According to Udemy, the <\/span>most in-demand courses 2022 <\/b>are:<\/span><\/p>\n

      \n
    1. Python<\/span><\/li>\n
    2. AWS Certification<\/span><\/li>\n
    3. Web Development<\/span><\/li>\n
    4. Excel<\/span><\/li>\n
    5. Javascript<\/span><\/li>\n<\/ol>\n

      However, data from these two platforms alone is inconclusive. Both platforms heavily skew towards technical courses. So, we took up statistics from two of the most popular free course platforms, EdX and Coursera.\u00a0<\/span><\/p>\n

      For EdX<\/a> users, these are:<\/span><\/p>\n

        \n
      1. Data Analytics<\/span><\/li>\n
      2. Agile Project Management<\/span><\/li>\n
      3. Data Science<\/span><\/li>\n
      4. AI<\/span><\/li>\n
      5. The Science of Happiness<\/span>
        \n<\/span><\/li>\n<\/ol>\n

        For Coursera<\/a> users, these are:<\/span><\/p>\n

          \n
        1. Business Essentials<\/span><\/li>\n
        2. Business Management<\/span><\/li>\n
        3. Entrepreneurship<\/span><\/li>\n
        4. Business & Financial Modeling<\/span><\/li>\n
        5. Improve your English Skills<\/span><\/li>\n<\/ol>\n

          We can conclude one thing from a brief overview of each of these platforms.<\/span><\/p>\n

          \u201cThe Topic is of No Consequence.\u201d<\/span><\/p><\/blockquote>\n

          You can sell any topic you like because courses around these topics trend. However, with the tech industry booming, tech courses tend to get more attention from people in any corner of the world.<\/span><\/p>\n

           <\/p>\n

          How do you sell courses?<\/span><\/h3>\n

          \"Marketing<\/p>\n

          Long story short\u2026 You\u2019re not unique.<\/span><\/p><\/blockquote>\n

          With content creators from every country and every economy chiming in, your topic and positioning will not be unique. But, it is vital to nail down the basics while selling your courses.\u00a0<\/span><\/p>\n

           <\/p>\n

          Start by positioning<\/span><\/h4>\n

          Positioning <\/b>your course is easy. Figure out where you stand and what unique perspective you can bring.\u00a0<\/span><\/p>\n

          One of the academies doing this well is Scaler. Check out their Poster:<\/span><\/p>\n

          \"Advertisement<\/p>\n

          The critical positioning here is that these experts in their field can offer you something you don\u2019t get with average courses.\u00a0<\/span><\/p>\n

          So, your <\/span>credentials <\/b>can be a crucial pointer in positioning your courses.<\/span><\/p>\n

           <\/p>\n

          You can also sell people how unique your course offerings are. One of Udemy\u2019s best-selling courses leverages this to create a unique selling point (USP).<\/span><\/p>\n

          \"Udemy<\/p>\n

          Showcasing the <\/span>benefits <\/b>of your course can bring more people in.\u00a0<\/span><\/p>\n

          And finally, you can leverage your students’ success with <\/span>social proof<\/b>. People love to buy things that have helped others, which is a great way to sell courses. Check out how Coursera does it for one of their most popular courses:<\/span><\/p>\n

          \"Coursra<\/p>\n

          Write, Write, Write<\/span><\/h4>\n

          \"A<\/p>\n

          Performance marketing won\u2019t be enough to sell courses. Since your course topic isn\u2019t unique, people will be bidding for the eyeballs of the people you want to target.\u00a0<\/span><\/p>\n

          So, check out copywriting and design books, learn from the best, and leverage those insights to write blogs and advertisements and grab eyeballs.\u00a0<\/span><\/p>\n

          This can drive a significant change even with a small investment. People are always looking for courses, so if your blogs rank or your advertisement draws them, you\u2019ve made a sale.\u00a0<\/span><\/p>\n

           <\/p>\n

          Become an expert<\/span><\/h4>\n

          \"Social<\/p>\n

          No, you don\u2019t have to get another degree!<\/span><\/p>\n

          Twitter and LinkedIn are currently the most accessible platforms to post on (text-based, no intense work involved.) So, start by posting opinion pieces disguised as posts. Continue doing this every day for a few months, and you will get there.\u00a0<\/span><\/p>\n

          With a growing audience, you can spend less on advertising and pull people into your courses. You can also sell \u201cHow to grow on LinkedIn\/Twitter\u201d courses after a while.<\/span><\/p>\n

          <\/h2>\n

          The Old Question<\/span><\/h2>\n

          Where do you sell courses?<\/span><\/h3>\n

          \"Person<\/p>\n

          If you are starting your course-selling business, you\u2019re not swimming in money. And even if you are, starting by shooting yourself in the foot makes no sense.\u00a0<\/span><\/p>\n

          So, let\u2019s make a price comparison.<\/span><\/p>\n

            \n
          1. Build your own<\/strong> – With the tech layoffs, this is the ideal time to build your own business. However, you need a lot of money. Building a tech team would be difficult if you don\u2019t have the capital. You will end up paying for marketing as an extra asset.<\/span><\/li>\n
          2. Popular Course Platforms<\/strong> – Kajabi, Teachable, and other platforms hold much value. However, choosing is difficult given the wide variety of platforms and available features. Most charges are constant, but look out for transaction costs since you will mostly be paying a percentage of your revenue till the end of the day (challenging to scale.)<\/span><\/li>\n
          3. Consider Wise<\/a><\/strong> – We are biased, but if you want to sell courses, our 0% transaction charges might benefit you. We will charge you only for streaming on our platform and a nominal subscription if you opt for an advanced plan.\u00a0<\/span><\/li>\n<\/ol>\n

             <\/p>\n

            Get Started Today<\/span><\/h2>\n

            The best strategy to sell courses is to get started as soon as possible. The market is quite saturated and has players coming every minute of every day. In this condition, making the first move is advantageous and key to any decision you might make.\u00a0<\/span><\/p>\n

            So, if you plan to launch courses, start today<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

            In the year of our recession, 2022, the processes you use to sell courses will have to change. So, we\u2019re bringing you a guided tour of what works currently and how you can leverage these points to sell your courses.\u00a0 The New Strategy Every marketer tells you that you need to have something unique to … Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":1988,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[368],"tags":[],"class_list":["post-1979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-course-selling"],"_links":{"self":[{"href":"https:\/\/www.wise.live\/blog\/wp-json\/wp\/v2\/posts\/1979"}],"collection":[{"href":"https:\/\/www.wise.live\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wise.live\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wise.live\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wise.live\/blog\/wp-json\/wp\/v2\/comments?post=1979"}],"version-history":[{"count":1,"href":"https:\/\/www.wise.live\/blog\/wp-json\/wp\/v2\/posts\/1979\/revisions"}],"predecessor-version":[{"id":1989,"href":"https:\/\/www.wise.live\/blog\/wp-json\/wp\/v2\/posts\/1979\/revisions\/1989"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wise.live\/blog\/wp-json\/wp\/v2\/media\/1988"}],"wp:attachment":[{"href":"https:\/\/www.wise.live\/blog\/wp-json\/wp\/v2\/media?parent=1979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wise.live\/blog\/wp-json\/wp\/v2\/categories?post=1979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wise.live\/blog\/wp-json\/wp\/v2\/tags?post=1979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}