{"id":2025,"date":"2022-11-24T14:43:59","date_gmt":"2022-11-24T09:13:59","guid":{"rendered":"https:\/\/www.wise.live\/blog\/?p=2025"},"modified":"2022-11-30T15:50:32","modified_gmt":"2022-11-30T10:20:32","slug":"sell-your-courses","status":"publish","type":"post","link":"https:\/\/www.wise.live\/blog\/sell-your-courses\/","title":{"rendered":"5 Steps to Sell Your Courses"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Positioning is the craft of standing out from the crowd. It&#8217;s what makes Google and Bing different, it\u2019s why people buy so many Tesla products. It\u2019s also why Apple rules the smartphone market.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">So, how can you position your courses ahead of the curve<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose your positioning<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Write proper blogs and create assets<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create repeatable campaigns<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make users leave testimonials<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Close with demos<\/span><\/li>\n<\/ol>\n<h2><span style=\"font-weight: 400;\">How to position your courses?<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Choose your positioning<\/span><\/h3>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-2027\" src=\"https:\/\/www.wise.live\/blog\/wp-content\/uploads\/2022\/11\/pexels-jose-francisco-fernandez-saura-802024.jpg\" alt=\"Times square with ads everywhere\" width=\"640\" height=\"425\" srcset=\"https:\/\/www.wise.live\/blog\/wp-content\/uploads\/2022\/11\/pexels-jose-francisco-fernandez-saura-802024.jpg 640w, https:\/\/www.wise.live\/blog\/wp-content\/uploads\/2022\/11\/pexels-jose-francisco-fernandez-saura-802024-300x199.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">There are <a href=\"https:\/\/paulwriter.com\/what-is-positioning-strategy\/#:~:text=There%20are%20four%20main%20types,situational%20positioning%2C%20and%20perceptual%20positioning.\" target=\"_blank\" rel=\"noopener\">4 key positioning strategies<\/a> people usually choose from.\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Competitive positioning <\/b><span style=\"font-weight: 400;\">&#8211; Is your product the best in the marketplace? This is a tool best used by people at the cutting edge in terms of innovation and other things. If you\u2019ve got better features and credentials to go with your courses, you can use that to position your courses. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Google\u2019s Pixel ads are a great example of this.<br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/VDz1uX-ueLs\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/span><\/li>\n<li aria-level=\"1\"><b>Product positioning <\/b><span style=\"font-weight: 400;\">&#8211; Think about how you can solve your customer\u2019s problems. One of the best spaces to view this in real-time is seeing the Apple ad that emphasizes how children can do Homework using the iPad. It\u2019s simple, but it shows off the capabilities of the product with a heartwarming story.<br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/QpoLty28Alg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\nCan your course solve a pain point too? Put the first feet forward in designing and marketing using your solutions to those pain points.\u00a0<\/span><\/li>\n<li aria-level=\"1\"><b>Situational positioning <\/b><span style=\"font-weight: 400;\">&#8211; If you\u2019re ever promoting your courses to people affected by a specific event, this should be your go-to. Think about how your product can help them solve their current problem, drill down on it, and continue creating marketing assets until they trust you to run with it.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Squarespace\u2019s Big Bowl spot is an example, it captured the problems of people who couldn\u2019t sell their products properly.<br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/o0rl8j5631Q\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/span><\/li>\n<li aria-level=\"1\"><b>Perceptual positioning <\/b><span style=\"font-weight: 400;\">&#8211; It\u2019s where you change the perception of a person about your product. The perception of your product can be changed by making analogies, creating new things, and even making wild outlandish ads. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Mercedes Benz has a masterclass on this with the Chicken ad, which redefined stable driving and caught eyeballs.<br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><a href=\"https:\/\/www.youtube.com\/watch?v=zFbSAOZBVQU\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/zFbSAOZBVQU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<\/span><\/a><span style=\"font-weight: 400;\">Once you choose a type of positioning to go with your product, start thinking about your <\/span><b>strategy<\/b><span style=\"font-weight: 400;\"> and how you will go forward. And here are the steps you would need to follow.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Find your buyers<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Isolate a small group of people you want to reach out to. Write out complete profiles for them. Writing a mock Bumble or Tinder profile helps, as does writing out LinkedIn profiles. Once you have written that down, start with the next step.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Figure out where they hang out<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Learn about the social networks that they hang around in and the places they frequent. This is the place where you will sell your courses,<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Sell, sell, sell!<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">If you\u2019ve figured out the place where you can sell your products, the fight is already won. You can do it by running around and doing it physically or selling ads. If you are low on capital, keep ad spending to a minimum and start creating organic assets.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Write proper blogs and prepare assets<\/span><\/h3>\n<h3><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-2009\" src=\"https:\/\/www.wise.live\/blog\/wp-content\/uploads\/2022\/11\/social-media-1233873_640.jpg\" alt=\"Social media marketing to create and sell courses\" width=\"640\" height=\"354\" srcset=\"https:\/\/www.wise.live\/blog\/wp-content\/uploads\/2022\/11\/social-media-1233873_640.jpg 640w, https:\/\/www.wise.live\/blog\/wp-content\/uploads\/2022\/11\/social-media-1233873_640-300x166.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There are only two parts you need to use to create everything you need for marketing. You need a <\/span><b>blog <\/b><span style=\"font-weight: 400;\">and a <\/span><b>Canva<\/b><span style=\"font-weight: 400;\"> account.\u00a0<\/span><span style=\"font-weight: 400;\">Write blogs about the courses you will sell, and bring the stories together. Write about:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The things that will be taught &#8211; People will start appreciating your expertise and the things you bring to the project.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The things your customers need &#8211; Throw some knowledge out for free and make sure that customers associate you with the solution to their problems.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The things you sell &#8211; Write about the solutions you bring to your customers\u2019 lives. You will end up using these as the place where sales would happen for your courses.<\/span><\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Now, use the Canva account to make marketing assets. This is what you will do with them:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create social media posts &#8211; Post on social media regularly and use the images to spark conversation with potential customers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create website assets &#8211; Posters and everything else will catch the attention of the users who visit your site.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Store brand identity &#8211; Choose the colors that work for your courses and store them on your website.<\/span><\/span><\/li>\n<\/ol>\n<h3><span style=\"font-weight: 400;\">Create Repeatable Campaigns<\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-2028\" src=\"https:\/\/www.wise.live\/blog\/wp-content\/uploads\/2022\/11\/pexels-pixabay-210126.jpg\" alt=\"Ads on a steel wall\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.wise.live\/blog\/wp-content\/uploads\/2022\/11\/pexels-pixabay-210126.jpg 640w, https:\/\/www.wise.live\/blog\/wp-content\/uploads\/2022\/11\/pexels-pixabay-210126-300x200.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><span style=\"font-weight: 400;\"><br \/>\nOnce you have created marketing materials and done your due diligence on the positioning, you can create campaigns.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your first set of campaigns is simple, you create <\/span><b>guardrails <\/b><span style=\"font-weight: 400;\">with your positioning and with the brand identity. Now, you have the space to innovate and sell courses online without any problems.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The campaigns that generate the most amount of leads should be repeated so that you can maximize your revenue. This is where you will get the most amount of your customers and get more and more people in through your gate.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Make Users Leave Testimonials\u00a0<\/span><\/h3>\n<h3><\/h3>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2029\" src=\"https:\/\/www.wise.live\/blog\/wp-content\/uploads\/2022\/11\/pexels-marcus-herzberg-1058276.jpg\" alt=\"Marketing billboards on a screen\" width=\"640\" height=\"360\" srcset=\"https:\/\/www.wise.live\/blog\/wp-content\/uploads\/2022\/11\/pexels-marcus-herzberg-1058276.jpg 640w, https:\/\/www.wise.live\/blog\/wp-content\/uploads\/2022\/11\/pexels-marcus-herzberg-1058276-300x169.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><br \/>\nAfter signing up your first set of customers, ask them to leave reviews. These become your space to expand. Record their videos and post them everywhere. Once you have this in place, more people will trust your positioning statement.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, when they come to your website, they\u2019ll have proof that you have the expertise to back up your claims. When you create this kind of trust, you sell more courses, and you make more money.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Testimonials can become key drivers of revenue for your courses, and when you sell your courses that way, peple would flock towards you.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Close with demos<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2030\" src=\"https:\/\/www.wise.live\/blog\/wp-content\/uploads\/2022\/11\/pexels-christina-morillo-1181623.jpg\" alt=\"A woman presenting\" width=\"640\" height=\"427\" srcset=\"https:\/\/www.wise.live\/blog\/wp-content\/uploads\/2022\/11\/pexels-christina-morillo-1181623.jpg 640w, https:\/\/www.wise.live\/blog\/wp-content\/uploads\/2022\/11\/pexels-christina-morillo-1181623-300x200.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Demonstrations can drive your prospects to become customers. We\u2019ve <a href=\"https:\/\/www.wise.live\/blog\/increase-conversions-demo-classes\/\">written a blog about how to do it<\/a>. But, we\u2019d recommend that you start taking a demo for most of your prospects. Having free knowledge helps people make decisions, and there will be your closing statement.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">A Small Request<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We\u2019ve recently started the Course vertical on Wise. We\u2019re also planning to launch a demo room feature which will let you schedule demos with potential customers without having to rely on calendly. It\u2019s a simple product that is being developed and we\u2019d love your feedback. Head over to our <\/span><a href=\"http:\/\/wise.live\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">website<\/span><\/a><span style=\"font-weight: 400;\"> to start with a free trial (Our courses vertical is essentially free for now, and you can continue using it for as long as you want without paying for subscription)<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Positioning is the craft of standing out from the crowd. It&#8217;s what makes Google and Bing different, it\u2019s why people buy so many Tesla products. It\u2019s also why Apple rules the smartphone market. So, how can you position your courses ahead of the curve Choose your positioning Write proper blogs and create assets Create repeatable &#8230; <a title=\"5 Steps to Sell Your Courses\" class=\"read-more\" href=\"https:\/\/www.wise.live\/blog\/sell-your-courses\/\" aria-label=\"More on 5 Steps to Sell Your Courses\">Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":1898,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[368],"tags":[],"class_list":["post-2025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-course-selling"],"_links":{"self":[{"href":"https:\/\/www.wise.live\/blog\/wp-json\/wp\/v2\/posts\/2025"}],"collection":[{"href":"https:\/\/www.wise.live\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wise.live\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wise.live\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wise.live\/blog\/wp-json\/wp\/v2\/comments?post=2025"}],"version-history":[{"count":4,"href":"https:\/\/www.wise.live\/blog\/wp-json\/wp\/v2\/posts\/2025\/revisions"}],"predecessor-version":[{"id":2069,"href":"https:\/\/www.wise.live\/blog\/wp-json\/wp\/v2\/posts\/2025\/revisions\/2069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wise.live\/blog\/wp-json\/wp\/v2\/media\/1898"}],"wp:attachment":[{"href":"https:\/\/www.wise.live\/blog\/wp-json\/wp\/v2\/media?parent=2025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wise.live\/blog\/wp-json\/wp\/v2\/categories?post=2025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wise.live\/blog\/wp-json\/wp\/v2\/tags?post=2025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}