With 42% of companies using e-learning to generate more income, building an online course is a great step towards passive income. As you plan an online course, it’s important to consider who will take it and what they’ll get out of it.
This can be tricky because there are so many factors that go into creating an effective course: from how well-organized the content is to how engaging it is for the audience, etc. However, there’s one question that can help answer all these questions: Who is my target audience for this course?
1. Identify the Problem You’re Solving
The first step to identifying your audience is to identify the problem you’re trying to solve. This can be a fairly easy process if you know what your audience wants or needs. For example, if you are teaching people how to code, your students will likely have some experience with coding already (or at least have an interest in it).
If this isn’t true for your course, don’t worry! You should still be able to figure out who would benefit from it by asking them questions about themselves or their lives.
Once you’ve identified the problem in question, think about how many people might be affected by that issue—and whether there are any specific groups within those groups that could benefit from taking action on something like this course.
2. Think Back to Your Own Learning Experiences
The second step is to think back to your own learning experiences. What are some of the topics that you like to learn about? What are some of the topics that you don’t like to learn about? And what have been some of the topics that you have learned about in school, as an adult, and as a child?
It’s important for us at Googler to know who our audience is because we want them to feel comfortable when they’re learning from us.
This can be done through various methods:
- There might be certain types of learners who prefer video or audio formats over text-based content; this means that if we create video tutorials instead of written guides, then these people will probably be more likely to engage with our material!
- If there are certain areas where people struggle with understanding concepts, then maybe it would make sense for us not only to develop better explanations but also to try out different ways in which those concepts could be explained so everyone can understand what’s being taught correctly – whether they’re young adults just starting out on their careers or older professionals looking forward into retirement years.
3. Find out Where Your Audience Goes for Information
The next step is to find out where your audience goes for information. This can be done in a number of ways:
- Look at forums and social media groups, such as LinkedIn or Facebook Groups, that have a similar audience to the one you’re targeting (e.g., if you have an online course about graphic design and you want people who are interested in design). You can also search for keywords related to your product or service on Google Trends and see which topics come up most often when people type those same words into their search box.
- Ask questions from your own audience through polls on Twitter or Facebook, where they can leave comments under each answer given by someone else (this allows them not just to hear but respond directly). If there’s something specific they want to be answered right away, then make sure it gets answered ASAP!
4. Study Successful Courses in your Niche
Now that you’ve identified your target audience, it’s time to look at the success of other courses in your niche. Look at their structure, content, and marketing. Find out how they’re priced and what their reviews are like. If possible, chat with instructors and students who have taken these courses before you to get feedback.
You should also pay attention to things like instructor quality (especially if there are lots of people training on a topic), student satisfaction ratings from previous students, etc., because these factors can help determine whether or not a course will be worth taking yourself.
5. Narrow Down Your Final Audience
Now that you have a general idea of who your target audience is, it’s time to narrow down the field. The goal here is to find those people who are most likely to buy your online course and then focus on reaching them. This can be done in several different ways:
- Use tools like Google Analytics or Facebook Insights to see which sites and pages your audience frequents most. Then, look for trends within those pages by using keywords related to what you’re selling (like “buy” or “buy now”). You may also want to use social media profiles as an additional source of data—for example, if someone posts about how much they love one particular product on their Instagram account, there’s a good chance that person has expressed interest in buying something similar from another retailer!
- Try targeting specific users based on their behavior patterns across multiple platforms like Twitter/Facebook/Google+. For example, if someone spends around 30 minutes per day reading articles related to business management topics but hasn’t yet purchased anything through any retailer yet…then why not offer them something free instead? It’ll probably work out better than just targeting everyone who likes getting tips from other people while playing video games.”
Determine the audience for your course with these five steps before creating it
- Determine the audience for your online course
- Understand what they want from the course
- Know what they need from the course
- Understand how they will feel about it, and whether or not it will be beneficial to them (not just in a material sense)
Your course is a powerful tool for growing your business, but it’s important to think about how you want people to use it. You need to decide on an audience and narrow down that audience as much as possible before creating content for your course. Once you have identified who your target audience is and where they go for information, you can start creating a course that will help them achieve their goals faster than ever before!
If you’re planning to start a new course on a platform that is cheap and efficient, Wise might be a good choice.
