3000% Increase in Sales for SaaS: Lens Case Study

3x your sales closures

In today’s fast-paced business environment, it’s crucial to have a sales prospecting platform that can effectively reach enterprise clients. Our company provides a SaaS platform that targets high-efficiency companies and conducts approximately 1500 demos daily. However, despite our high demo volume, we struggled to provide actionable insights into the demo process, which resulted in a closure rate that dropped off.

The effect of Lens on engagement rates for demo

That’s where Lens comes in. Lens is a powerful tool that tracks real-time participant screen time and talktime. This has enabled us to create a performance review system for our sales team, which has helped to increase closures by 3x (from 100 a month to 300) and increase engagement by 100% (from 25% responses to 50% responses).

Using Lens, we started understanding how our sales team performs during demos.

We can see which team members are engaging their prospects effectively and which may need additional training or coaching. This allows us to make data-driven decisions that improve the performance of our sales team and, ultimately, increase conversions.

a person using online proctoring tools

Additionally, Lens has helped us to increase engagement by 100%. By tracking participant screen time and talktime, we can see which prospects are most engaged in the demo and follow up with them more effectively. This has led to a higher response rate and more successful conversions.

Overall, Lens has been a game changer for our sales prospecting platform. It has allowed us to gain valuable insights into the demo process, improve the performance of our sales team, and increase conversions and engagement. If you need help providing actionable insights into your sales process, we recommend giving Lens a try.

Another critical benefit of Lens is its ability to provide real-time tracking of participant engagement. This allows us to quickly identify any issues or concerns during a demo and address them in real time. For example, if a prospect appears disengaged or distracted during the demo, we can quickly adjust our approach and try to re-engage them. This has helped improve our demos’ overall effectiveness and increase conversions.

Lens has helped us to streamline our sales process.

a person studying in their desktop

By having a clear and actionable view of our sales team’s performance during demos, we can identify and remove any bottlenecks in the process. This has helped improve our sales team’s efficiency and productivity.

In conclusion, our company has significantly improved conversions and engagement after implementing Lens as a performance review system. It’s a powerful tool that allows us to gain valuable insights into the demo process, improve the performance of our sales team, and streamline our sales process. If you’re looking to increase conversions and engagement for your enterprise SaaS platform, Lens is a valuable tool worth considering.



A lifelong writer and communicator, Uttiya writes about core education products that fascinate her. She like following pedagogy and recent research on online education

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