Create Webinar Gamification: Tips and Examples

Gamification is making something more like a game, specifically to improve engagement. It’s used in many areas where people enjoy competition and want to be rewarded for participating. For example, gamification has been used successfully with online learning platforms like Duolingo and CodeAcademy, which use it to motivate students. So why not use webinar gamification?


What is gamification?

Gamification uses game elements and mechanics, such as points, badges, leaderboards, challenges, and rewards, in non-game contexts to increase user engagement and motivation. Gamification can encourage people to do something they otherwise wouldn’t do–like attend webinars or complete an online course. The goal is for participants to have fun while learning about your product or service, which will help them remember what they learned better than if they had just read text on a page or watched videos without any interaction. 

Using it for Webinars

A person watching a webinar

Gamification can be an effective strategy to increase engagement in webinars. One tool that can be used to implement gamification in webinars is Lens. This Zoom add-on allows hosts to monitor participant engagement and attentiveness through metrics such as talk time and time spent looking at the meeting screen. Lens also allows hosts to organize polls and quizzes and run an in-meeting browser to increase engagement. Additionally, Lens has a leaderboard feature that allows hosts to gamify participant interactions during the webinar.

When implementing gamification in webinars, it’s important to set clear goals and rewards for participants. Badges or certificates can be offered to complete specific tasks, such as answering a quiz or poll participation. Rewards can also be offered for reaching certain milestones, such as earning specific points or attending several webinars.

Interactive elements such as polls, quizzes, and surveys can make webinars more engaging and encourage active participation. Game-like mechanics, such as points, levels, and leaderboards, can create a sense of competition among participants and make the webinar more exciting. Personalizing the webinar experience, such as using the audience’s name or company name in the presentation or offering personalized recommendations based on their interests, can increase engagement and create a sense of connection between the audience and the presenter.


In conclusion, integrating gamification into webinars can increase participant engagement and motivation. Using tools such as Lens and implementing strategies such as setting goals and rewards, using interactive elements and game-like mechanics, and personalizing the experience, hosts can create a more enjoyable and memorable webinar experience.



A lifelong writer and communicator, Uttiya writes about core education products that fascinate her. She like following pedagogy and recent research on online education

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