Increase Engagement through Interactive Webinars: Polls and Q&A

a person in a office watching a webinar

Webinars are among the most effective tools for driving engagement and increasing sales. And with the right interactive features, webinars can increase engagement optimally. But what if you could go even further? What if you could use polling, quizzes, and other interactive features to make your webinar more valuable? With that in mind, we will look at how interactive features can make your webinar more effective and help you get better results from your next event.

The Benefits of Interactive Webinars

Using Lens to create polls, quizzes, and Q&A sessions can help you improve engagement by keeping your audience engaged throughout the webinar. It’s a great way to keep them interested in what you have to say and give them an opportunity to interact with each other as well.

Polls and quizzes are also a great way for attendees to get actionable learning from the event–and maybe even make some new friends! They’ll learn more about each other than just their names; they’ll also see how much knowledge they share about certain topics or areas of interest (which could lead to interesting conversations).

Finally, polls provide valuable feedback on how well your presentation went with attendees: Was it too long? Too short? How did they like the topic? If there were any gaps in knowledge (or lack thereof), what would be helpful for them next time around?

Extra tip to remember: The audience may not be vocal about everything they feel about the webinar. Still, they will respond honestly to polls, so polls are a great way to learn more about your audience that you cannot in any other way. 

Increase Engagement

Polling and quizzing your audience is a great way to keep them engaged during your webinar. This can be done effectively through Lens. Here’s how polls, quizzes, and Q&A sessions using Lens can help: 

  • The more engaged your attendees are, the better their experience will be. And if you provide quality content that helps people learn new things or take action? Even better!
  • It’s important that you keep them engaged because when we’re engaged in an activity (like watching a webinar), our brains release dopamine–a chemical that makes us feel good about what we’re doing. So if you want people’s brains to release lots of dopamine during your webinar, ensure there are lots of opportunities for interaction throughout it!
  • Asking questions related to the topic of the presentation or offering feedback on specific aspects of content
  • Asking questions about how attendees feel about an upcoming change within your company or industry (e.g., “How do you feel about our new pricing structure?”)

More Actionable Learning

Q&A on Lens

Interactive webinars are a great way to get people engaged and involved in learning. Polls and quizzes are a simple way to do this, but they can also help you understand what your audience wants to know more about. Additionally, using Lens, you can moderate your Q&A rounds and provide more structure to them. Try it for yourself here

Trust me; nobody likes the boring webinars where the speaker goes on like a know-it-all without room for the audience to answer quizzes or ask questions. 

If your webinar is teaching some content, it becomes more important than ever to use Lens to increase the actionable learning in your webinar.

Better Results

Polls on Lens

Polls and quizzes allow you to find out what your audience wants. The results can be used to improve your content, product or service, and marketing strategy.

For example, if you’re selling a course on blogging, a poll asking, “What’s the biggest challenge faced by bloggers?” could give you insight into what problems they face most often that are not being addressed in the course material. You could then create additional resources addressing those challenges–or even update the existing material so it addresses them better!

Higher Attendee Satisfaction

Interactive webinars are more engaging than traditional webinars, and they have the potential to be more engaging than any other type of event. This means you’ll see higher satisfaction levels from attendees.

Interactive webinars also tend to be more effective in learning outcomes than other types of events. For example, people learn better when interacting with each other during a session or presentation (i.e., through Q&A sessions using Lens).

Improved ROI

a bunch of paperwork on the table

As we have seen, webinars are an excellent way to increase sales and drive more leads. They also have the added benefit of improving your ROI (return on investment).

If you’re unfamiliar with the term “ROI,” it stands for return on investment and is a measure of how much money you make compared to how much you spend. For example: if someone invested $100 in their business but earned $200 back, their ROI would be 200%.

Questions drive engagement, which drives lead conversions, thus increasing your ROI.

So, what do you think? Are you ready to try out an interactive webinar? If so, we recommend starting with a poll or quiz using Lens. It’s easy to set up and can be a great way for the audience to learn actively.



A lifelong writer and communicator, Uttiya writes about core education products that fascinate her. She like following pedagogy and recent research on online education

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