Are you tired of the same old boring marketing tactics? Do you want to spice up your lead generation game and make it more exciting? Well, have no fear! Webinars are here, and they’re not just for boring corporate presentations anymore.
Let’s face it, we’ve all sat through our fair share of dull webinars. The kind where the presenter talks in a monotone voice and drones on about their product or service for what feels like an eternity. But fear not, my fellow marketer, because I’m here to tell you that webinars can be fun and engaging.
Choose a Hook
So, how can you use webinars to generate referrals and word-of-mouth marketing while also being entertaining? It all starts with the topic. Choose a topic that’s not only relevant but also interesting to your target audience. For example, if you’re a pet store owner, you could host a webinar on “The Dos and Don’ts of Pet Selfies.”
Next, lure people to your webinar by offering something they can’t resist. Offer something valuable in exchange for their time:
- Freebie or discount – Give away a freebie (e.g., an ebook or special report) in exchange for attending your webinar, or offer a discount code they can use later (e.g., “use this code at checkout and get 10% off”).
- Special report/ebook – Create a special report that teaches people how to do something specific, then offer it as a bonus when they sign up for your webinar. You could even give away the first chapter of your book as an incentive!
- Coupon code or discount code – If you have an ecommerce store, create a coupon code that gives customers 20% off their next purchase if they sign up for your next live event during this one; then share it on social media along with links back here so others know about this great deal too!
Create a lead magnet or special offer that drives them to the webinar page. A vital step in creating a successful webinar is offering value to potential attendees. This can be a free report, checklist, or eBook relevant to your webinar topic. The goal is to get people excited about downloading it and attending the webinar. But beware, if you’re giving away something too short and not very useful, people will feel like they’ve wasted their time and may even be turned off from future offers from you or your company! So ensure your lead magnet or a special offer is high-quality and provides enough information to engage your audience.
Develop Marketing Assets
Use a landing page to remind people about your webinar. A landing page is a website that people visit after clicking on an advertisement. Use this page to collect information from visitors, drive traffic to your site, or drive conversions. But remember, keep it simple and relevant to the webinar’s topic. Don’t include too much information or many calls to action, as this may distract from the page’s purpose and annoy people.
Make it easy for attendees to share your webinar with their network. Once you’ve created your webinar, make it easy for attendees to share it with their networks. Use a plugin that enables sharing, such as AddThis. This will allow attendees who watch your webinar on desktop or laptop computers to easily share it via email and social media platforms like Facebook and Twitter. You may also want to add this functionality into the video by including social sharing buttons within the player window. This way, people don’t have to leave their current page or browser window before sharing!
Encourage your attendees to invite their friends and colleagues who may also benefit from your content. Offer incentives for those who refer others to your webinars, such as discounts on your products or services or exclusive access to additional content.
During the webinar, keeping the tone light and lively is essential to keep your audience engaged. One way to do this is to use humor and storytelling to make your presentation more attractive. You should also provide practical tips and advice that your attendees can use daily. For example, if you’re hosting a webinar on pet selfies, you could suggest using a squeaky toy to get your pet’s attention for that perfect shot.
You can also follow the metrics from Lens to maximize your engagement. Use live Q&A and leaderboards as interactive activities for your potential clients, and use the talktime metrics to increase the effectiveness of your presentation.
After the webinar, follow up with attendees and provide them with a recording of the event, along with any additional resources or information you promised during the session. This will help solidify the relationships you built during the webinar and keep your audience engaged with your brand.
Promotion of Webinars
Finally, it’s essential to promote your webinar on your website, blog, and social media channels before and after the event. Use the content from your webinar to create blog posts, social media updates, and other types of content that will keep your audience engaged and interested in your brand. You can even create a hashtag like #PetSelfieQueen to get the word out. Using webinars as part of your overall marketing strategy, you can connect with your audience, build a community, and generate leads and referrals for your business.
In conclusion, webinars can be a powerful tool for generating referrals and word-of-mouth marketing while entertaining and engaging. By choosing a relevant and exciting topic, creating a valuable lead magnet or special offer, using a landing page to collect information from attendees, making it easy for attendees to share your webinar with their networks, and promoting your webinar before and after the event, you can create a successful webinar that will help you build relationships with your audience and generate leads and referrals for your business. So, go ahead and try it out – you might just become the next webinar influencer!
