Webinars have become an increasingly popular way for training your sales team. They offer a convenient and cost-effective alternative to traditional in-person training, and they can be accessed from anywhere with an internet connection. This blog post will explore how to use webinars to engage your sales team and boost performance. From hosting product training webinars to inviting guest speakers, we’ll provide tips on how to make your webinars more engaging and effective.
Host Product Training Webinars
Your sales team can’t sell what they don’t understand. So, help them by hosting webinars that teach them everything they need to know about your products or services. These sessions allow you to share information about products with your salespeople at once, so they can get up-to-speed quickly and start selling confidently. As a bonus, attendees can watch these recordings later if they miss the live event or need another review before making a sale!
Share Sales Best Practices
Sharing sales best practices is a great way to engage your team and improve performance. Here are some tips on how to do it right:
Make sure the content is relevant. Your team members will be more likely to pay attention if you share information they can immediately apply in their work lives. For example, if your company just launched a new product line or released an updated version of its software platform, these updates would be ideal topics for sharing best practices with potential customers and internal teams across departments (e.g., marketing).
Provide enough detail so people understand how to use new strategies in their roles at work, but don’t overdo it! Some people may have very little time during breaks between meetings or after hours when they’re at home relaxing with family members before bedtime rolls around again, so try not to do too much heavy lifting during Webinars because there might come the point where viewers lose interest due lack enough energy left over afterward.”
Invite Guest Speakers
Sometimes, it takes an outsider to shake things up and inspire new ideas. Let’s say that you sell widgets. Your salespeople are always looking for new ideas for selling more widgets, so why not invite an experienced widget salesman from another company? He’ll be able to share some tips with them on how he’s been successful in selling widgets over the years–and maybe even give them some ideas about how they could improve their own approach! Similarly, if one of your top performers has recently retired from her position as head of sales at XYZ Corp., consider inviting her into a webinar where she can talk about what went right during her tenure there (and what didn’t). Just make sure the speakers are engaging and informative, or you might have a team of snoring sales reps.
Encourage participation
Encouraging participation is key to engaging your sales team during the webinar. You can encourage your team to ask questions and provide feedback during the webinar. You can also use interactive tools such as polls, quizzes, and surveys to keep your team engaged, making the webinar more enjoyable and effective.
To ensure your team is engaged throughout the webinar, use Lens‘s attentiveness and engagement level tracking feature to monitor their engagement levels. If engagement levels start to dip, consider using interactive tools such as polls or live Q&A sessions to get your team more involved in the discussion. This increases their engagement and provides valuable feedback on how well they absorb the material.
Moreover, the leaderboards feature of Lens can be used to create friendly competition among your sales team. You can track how many questions each team member answers correctly during the live Q&A sessions or use polling to track how many team members have successfully implemented the strategies discussed in the webinar. Creating a fun and competitive environment can motivate your sales team to participate and retain the information presented actively.
Celebrate Success
Recognize and celebrate your team’s success. When a member of your sales force achieves an important milestone, such as hitting their quota for the first time, reward them with a special treat. Letting them know that you appreciate what they’ve done (and how hard they’ve worked) will help keep them motivated to continue performing well in the future.
Share their success with the rest of the company. Ensure everyone knows about outstanding achievements by posting on social media or emailing pictures from the celebration party! This will make other employees feel like part of something bigger than just themselves too–it’ll also give them more incentive to work harder so they can join in on future celebrations too!
Use social media platforms like Twitter or Facebook as another way to keep track of progress made by each person within different departments throughout different stages of production cycles; this way, no one gets left behind while others move forward faster than expected.
If you’re looking to engage your sales team and boost performance, webinars are a great way to do it. They allow you to reach global audiences with one click of the mouse and can be used for multiple purposes: product training, best practices sharing, or coaching sessions. They are also an effective way to celebrate success in your company!
In conclusion, webinars can be a powerful tool for engaging and training your sales team. Hosting product training webinars, sharing best practices, inviting guest speakers, encouraging participation, and celebrating success can boost your team’s performance and motivate them to achieve even greater success. With the help of interactive tools and attentive monitoring, you can ensure that your team is fully engaged and absorbing the material presented during the webinars. So, don’t hesitate to implement these strategies and take advantage of the benefits that webinars can bring to your sales team and your business.
